(L-R) AnnaMaria DeSalva and Corey duBrowa.
WPP is merging its global PR networks BCW and Hill & Knowlton to form a single entity called Burson.
The new name is said to “honour the late Harold Burson”, a pioneer and founding figure of modern public relations and strategic communications, who built the famous Burson Marsteller, which was later to merge with Cohn & Wolfe and become BCW.
The merger will be completed by July this year with a new corporate identity unveiled “later this year”.
The world’s biggest advertising group has been busy consolidating its agencies. Last October, WPP announced it was combi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
