Etihad Airways, the UAE’s national airline, tasked Impact BBDO with a global sales campaign that would showcase the airline industry’s approach to this annual shopping day.
Impact BBDO partnered with Google’s Creative Works to uncover an that Black Friday sales begin way before the day itself.
With 70 per cent of shopping-related searches containing ‘Black Friday’ occurring in October and the days leading up to the main event, the agency found an opportunity to engage potential travellers well in advance.
André Nassar, Executive Creative Director at Impact BBDO, said: “To win Black Friday, we knew a regular sale campaign wouldn’t fly. So we asked ourselves, if people ar
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