TBWA\RAAD appoints Tony Kayouka as Head of Social and Content


TBWA\RAAD has appointed Tony Kayouka as its new Head of Social and Content.

In this strategic role, Kayouka will play a key part in advancing the agency’s growth strategy and reinforcing its commitment to delivering creative content.

He will lead TBWA\RAAD’s social media initiatives, focusing on crafting narratives and spearheading impactful campaigns.

His focus is on adopting authentic approaches and integrating strategies that resonate with the audiences of client brands to build connections.

Reda Raad, Group CEO at TBWA\RAAD, said: “In a rapidly evolving digital landscape, social media and content creation hold increasing power. Ensuring the digital growth of our clients is crucial. Tony’s appointment aligns perfectly with our dedication to creating agile and exceptional creative content. With his extensive experience and unique perspectives, he will undoubtedly contribute to our ongoing efforts in delivering groundbreaking social campaigns that resonate with culture, enhancing our clients’ online presence.”

Tony Kayouka added: “I’m thrilled to be joining TBWA\RAAD where passion is contagious. The team’s creative work stems from a profound determination to push conventional boundaries and surpass expectations. I’m eager to contribute my perspective and expertise to the agency’s growth while embracing the disruptive spirit that sets TBWA at the forefront of the advertising industry.”

With a track record of success spanning diverse industries, including FMCG, F&B, QSR, Entertainment, Tourism and Hospitality, Governmental, Utility, Technology, and Automotive, Kayouka brings 16 years of experience to the table.