We’re in an era where consumer behaviours and preferences change daily. This makes grabbing attention especially in the streaming service marketplace difficult.
With an increasingly saturated market, the journey of a newcomer diving into the subscription economy within the live and on-demand sports and entertainment can be challenging.
New streaming platforms find themselves at crossroads to meet their customers where they are or run the risk of being a problem on the map.
A Deloitte report titled ‘Sports fan insights: The beginning of the immersive sports era’ states that more than 90 per cent of Gen Z fans in the U.S. use social media to consume sports content, includin
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