Publicis Groupe Middle East has appointed Joyce Hallak as Chief Strategy Officer of Publicis Media for the region.
This newly created position aligns with the group’s efforts to advance its media capabilities.
The appointment is a key addition to the recently formed executive leadership team at Publicis Media ME, serving as a key enabler in strengthening the strategic direction of the group’s media operations and spearheading the overall Publicis Media ME strategy agenda, including all brands and markets within its ecosystem.
Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey, said: “I’m thrilled to have Joyce take on a greater role within Publicis Media ME, she is a true strategist and a proven leader who exemplifies our vision of success, using strategy, creativity, and technology to create impact and growth for us and our clients. She will be an important leader as we continue accelerating Publicis Media ME’s transformation”,
Hallak has been with Publicis Groupe Middle East for 16 years, starting as Media Director at Starcom Lebanon in 2007, where she handled all local clients and expanded to challenging markets like Iraq, Morocco, Algeria, and Tunisia.
In 2015, she became Client Managing Director for Mondelez EMEA, overseeing 20 markets, and driving digital transformation to deliver YOY media savings as well as media innovation that won the team several awards at MENA Effies, Cristals and Dubai Lynx.
Apart from handling Mondelez’s key brands such as Cadbury, Oreo, and Trident, she delivered value for multinationals such as Samsung, Heineken and Visa across multiple markets.
In 2016, she was promoted to Head of Starcom for Levant, leading all local operations.
Tony Wazen, CEO, Publicis Media ME, said: “The ever-increasing need for more innovative solutions is something clients expect from us, and our goal is to meet and exceed those expectations. Joyce’s background coupled with her immense ability to make the complex simple makes her a great addition to the team”.
As Chief Strategy Officer for Publicis Media ME, she will also be responsible for forming solutions for client’s business challenges, setting rigorous standards for media strategic product, identifying new business opportunities, and integrating clients’ needs with winning strategies.
“I am thrilled to be taking on this role as part of an exceptional team of specialists within Publicis Media. It is a fascinating journey to embark upon because there has never been a more exciting moment to be at the intersection of how brands forge meaningful connections with consumers. With our unique ‘Power of One’ proposition, together we are poised to develop winning strategies that seamlessly fuse media, creative excellence and performance solutions to deliver tangible business impact for our clients”, said Joyce Hallak.
