Sobha Realty has unveiled its 3D advertisement above Roxy Cinema in The Beach, JBR.
The display represents the developers commitment towards innovation and reinventing industry standards.
It is a first of its kind to showcase Sobha Realty’s brand ethos ‘Art of the Detail’ in an innovative advertising approach.
Ashish Parakh, Chief Marketing Officer at Sobha Realty, said: “The new 3D Anamorphic advertisement is a robust example of Sobha Realty’s efforts to uphold the essence ‘Art of Detail’. We have seamlessly integrated our concepts of innovation and luxury in this first of its kind immersive display, with an aim to draw the attention of global investors.
“At Sobha Realty, we consider this innovation as a way to revolutionise advertising and showcase our ethos to a diverse community by displaying it at one of the most renowned destinations in Dubai, Jumeirah Beach Residence.”
The developer aims to strengthen their efforts to attract a multitude of global investors with this advertisement.