TikTok has announced its collaboration with Emirates Airline Festival of Literature (Emirates LitFest), aiming to unleash the creative prowess of passionate readers in the MENA region through the #BookTok Challenge.
The challenge, with its 209.3 billion views worldwide, has emerged as a hub on TikTok uniting book enthusiasts, writers, storytellers, and educators.
The platform has seen libraries participating in popular TikTok trends, recapturing the experience of exploring a local library, while creators share their beloved reads.
Celebrating the community, TikTok and Emirates LitFest are launching the challenge inviting book lovers and creative minds to showcase their passion for books
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