KitKat has announced the extension of its partnership with League of Legends (LoL) developer, Riot Games.
The extension will see KitKat continue its role main partner for the entire EMEA LoL esports ecosystem until 2026. The partnership has been extended in collaboration with sports marketing agency SPORTFIVE.
The complete partnership includes Riot Games’ League of Legends EMEA Championship (LEC), and regional competitions like the EMEA Masters and the European Regional League.
The renewal is part of both brand’s commitment to improving the esports experience and fostering lasting connections with fans across the region.
The partnership will see the presence of KitKat in Summo
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