First with digital screens and now with programmatic technology, out-of-home (OOH) is embracing its digital transformation.
To keep its clients ahead of the curve in this space, Omnicom Media Group MENA has partnered with The Neuron to access the features of its specialist DSP (demand-side platform) to plan, book and monitor campaigns in more than 80 countries.
This strategic collaboration promises to bring a new era of digital innovation and audience engagement for the medium.
As well as holding firm in terms of share of brands’ media investments in MENA, at around 20 percent of the total, outdoor advertising is already seeing some 50 per cent of its revenues going to digi
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