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Luxury brand campaign reconnects with the magical tales of winter

The Maison Cartier and Publicis Luxe has launched a “dreamlike adventure” to celebrate the end of the year.

Fully crafted by the Publicis Luxe team, the international campaign features all the iconic jewels of the Maison Cartier: from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images.

The images and videos of the campaign see a re-imagined version of a Cartier boutique, inspired by the luxury brand’s boutiques across the world, fly across various dreamlike landscapes.

The house flies across the top of a mountain, above the clouds, the Place Vendôme in Paris, a frozen lake. It  glides down a snowy slope surro


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