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DigitalEssaysFeatured

Digital Essays 2023: Embrace AI or Embrace AI

AI in advertising is exhilarating, efficient and forward-thinking, writes GroupM

The obvious thing for us to do was ask Chat GPT to write this essay. Did it save us time? Yes. Did it summarise from the millions of written content online? Yes. Can we use it as is? No.
No, because it didn’t sound like us, it didn’t highlight our personal experience with AI. It just sounded generic and too technical, without emotions that you would get when a human is not involved.
The point being AI is a great enabler, it’s the means to reach your destination more efficiently and effectively but should not be considered a threat to your existence.
This is just the start and already there is major use cases of AI saving time and money across industries. AI is helping in content creat


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