MSL Group has appointed Christophe Ginisty as Business Lead for MSL in KSA.
This strategic move underscores MSL’s commitment to strengthening its presence and expanding its portfolio in the Middle East, particularly in KSA, a key market for the Group.
Ginisty, a seasoned communication professional with extensive experience in strategic communications, will take a key role in leading MSL’s business in KSA.
His role will focus on driving the agency’s growth, fostering client relationships, and integrating Publicis Group’s innovative ‘Power of One’ strategy across multiple channels.
This approach aims to provide holistic marketing and communication solutions by leveraging t
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