Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, has launched their latest campaign for the lollipop brand, Chupa Chups.
By integrating creativity with AI technology, Chupa Chups has become the brand in changing children’s imaginative ideas into vibrant personalised experiences.
The ‘AI World of Lollipops’ campaign creates a digital playground where children can freely express their creativity through text prompts, unleashing an immersive world with AI.
This marks the initial phase of a campaign journey but also serves as an inspiration, sparking new ways to forge meaningful connections between brands and consumers through AI.
The campaign was crafted by Wavem
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