In the ever-evolving realm of e-commerce, the MENA region is undergoing a remarkable transformation. Projections indicate that the GCC region is on track to achieve a staggering $50 billion in e-commerce sales by 2025.
The concept of experiential commerce has gained significant attention within the retail industry. It involves enhancing the customer’s shopping experience by providing unique and engaging interactions.
Nevertheless, in the age of rapidly evolving technology and shifting consumer behaviour, it is pertinent to redefine experiential e-commerce to give it a more comprehensive meaning.
REDEFINING EXPERIENTIAL E-COMMERCE
Experiential commerce traditionally referred t
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