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Accenture Song restructures to ‘deliver at the speed of opportunity’

David Droga: There will be more opportunity for collaboration because of the simplified model

Accenture Song is restructuring its eight global divisions into four practices.

Speaking to Campaign UK after announcing the changes to staff, David Droga, chief executive of Accenture Song, said the new structure would allow the group, which grew revenues by 14% in its last financial year, to move with “more haste, more confidence and more impact”.

When Accenture Interactive relaunched as Accenture Song in April 2022 it had four solutions (internally known as functions) and four expertise specialist groups. The solutions


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