fbpx
FeaturedOpinionPeople

Provocations and culture by Publicis Groupe’s Tahaab Rais

“Help them define a range of activities and ideas to bring that culture to life”

THE ‘C’ WORD

‘Culture.’

This topic is being discussed in every company now more than ever. Why?

Because a company’s ‘culture’ is proven to be a significant performance and reputational factor. We’ve seen that with sports teams. Teams with great cultures win more and are loved more than teams with divided or absent cultures.

So, here are positive provocations and ideas, based on personal insights on building better cultures – within teams themselves or within companies – that might help.

Define the North Star and what will get you there
Idea: The Culture Belief
Develop co-creation workshops to define, or redefine, the agency’s culture for these test


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.