Bahaa Al Zyoud
Bahaa Al Zyoud, CEO of SPICA, the largest provider of media monitoring and analysis services in the region, emphasized that media monitoring and data analysis are essential components of reputation management processes and making the right communication decisions in companies, institutions and government entities.
Al Zyoud pointed out that data analysis based on listening and monitoring of media and competitors’ activities contributes to empowering the creation of effective messages that enhance trust between brands, their audience, and stakeholders.
He emphasized the importance of monitoring tools
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