Al Futtaim IKEA launched a short campaign just in time for Halloween.
Created and conceptualised by Ogilvy Germany and Ogilvy UK, the campaign features a series of eerie videos and pictures that take inspiration from hidden monsters.
The videos begin with rooms shrouded in darkness, accompanied by the sounds of owls hooting, children laughing rounded off by ominous sound effects.
The clip then ends with the reveal of the furniture item, with a footnote saying that monsters were not part of the furniture , “*monsters not included.”
Monsters not included
Each of the videos showcase different products from the brand that are generally associated with the concept of hidden
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