Credits: Air India
Air India Express has announced a revamp of its visual and sonic identity.
The rebrand seems to be aimed towards bringing together the identities of Air India Express and AirAsia India. The latter of which was recently acquired by the Air India Group.
The merger between the two airlines was announced earlier this year and is now in its final stages, according to Air India Chairman Campbell Wilson.
“The integrated Air India Express-AirAsia India entity will operate as Air India Express, with a modern, refreshed branding, positioned as ‘New India’s Smart Connector’,” said Aloke Singh, Mana
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