Mark Zuckerberg has announced that META is bringing broadcast channels to Facebook and Messenger.
Broadcast channels are a public messaging tool for Pages on Facebook and are the latest addition to its set of tools.
Admins such as creators and public figures can use to directly reach and further engage with their communities.
Admins of Pages can use broadcast channel features like polls to get instant feedback from their community, send behind the scenes photos or videos, and use voice notes for more authentic expression.
It is currently testing the ability to create broadcast channels and expect to roll this out in the coming weeks.
Anyone on Facebook can join these broadcast channels
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