We asked industry experts if production houses be more flexible when it comes to producing different formats. Here’s what they had to say.
Hicham Soubra
Head of Production and Creative Services, Horizon FCB
Absolutely. Flexibility is vital in today’s ever-changing landscape. While some may choose to specialise in specific formats, like TV commercials, it’s crucial for most production houses to adapt to new formats, trends and technologies.
At Fuelcontent, we haven’t just embraced various formats but have also expanded our services to include print, web 3.0 and on-ground activations.
Interestingly, other production houses have followed suit over the past few years by add
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