Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, launched its latest global campaign called ‘Can’t Wait to Winter’.
Created in collaboration with creative agency Serviceplan and production house Dejavu, the campaign is aimed at targeting a global market including the GCC, Indian and Chinese markets.
To do this, Experience Abu Dhabi collaborated with Indian star Ranveer Singh, Chinese-American actress Liu Yifei, and the Gulf region’s comedic duo Dawood Hussein and Hasan Al Ballam.
As part of the campaign, they have launched different videos featuring the stars experiencing or visiting around Abu Dhabi, but with a twist.
The se
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