The point of purchase is where judgement day awaits, says the author.
As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the face the moment you returned to your desk: yup it’s the new buzzword. And the buzzword is ‘retail’. Now if you already work in the field, you can already skip this to the next article in the mag. For the rest of us lesser mortals, retail is the Wild West, the Knossos Labyrinth or a form of therapy for depressed women.
Personally, I like to think of retail as the new d
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