Today’s loyalty models only attract consumers who are mostly interested in claiming the rewards, rather than being invested in the brand itself, according to a new report by Reddit, Salesforce, Media.Monks and Polygon Labs.
Called the Future of Loyalty, the report touches upon the lack of “genuine loyalty” towards brands and how building communities through Web3 can change that.
Salesforce’s State of the Connected Customer 2022 study found that 71 per cent of consumers switched brands at least once in the past year, citing better deals, product quality and customer service among the top reasons why consumers switched.
It says that the loyalty models are more of “econom
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