UM Turkey has partnered with MediaMarkt to develop an eCommerce application incorporating AI into the sales strategy.
The application named ‘Mother AI’ helps the consumer experience and client business growth.
MediaMarkt’s Mother’s Day campaign, ‘Mother AI’ was based around the universal belief that mother’s possess unique wisdom.
Inspired by the capabilities of GPT-4, UM Turkey incorporates the warmth and guidance of a mother in an AI form.
This was then showcased on the news website ‘Onedio’, showing the AI persona with its maternal touch.
Beyond assisting with gift choices, the tool ensures discussions remained brand-aligned and avoided controversies, cele
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