INDUSTRY SNAPSHOT
HOW HAVE CONSUMERS CHANGED IN SAUDI ARABIA IN RECENT YEARS?
There has been a significant change in consumer behavior in Saudi Arabia as the country opens up. Consumers are now more receptive to complex and engaging creative ideas. They are at the forefront of digital consumption, well-informed, and actively follow updates on digital and social platforms. While they remain true to their roots and culture, the increasing diversity within the population should also be taken into account.
WHAT NEW DEMANDS ARE CLIENTS MAKING IN SAUDI ARABIA?
Clients now seek relevant insights that are informed and exciting, catering to their customer base. With increased exposure, ther
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