INDUSTRY SNAPSHOT
HOW HAVE CONSUMERS CHANGED IN SAUDI ARABIA IN RECENT YEARS?
To know how consumers changed in Saudi Arabia, we need to understand the drivers behind this change. I believe the most important of them is the fact that Saud Arabia has a such a large young population. This young energetic generation is so curious and fast in adopting all new technologies as they emerge, jumping on trends and even creating new ones. The transformation started in our country after the announcement of Vision 2030.
The ongoing progress and achievements of this transformation has strongly impacted the mindset, spirit and lifestyle of Saudi consumers. Saudis today live with the inspiration of a �
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