INDUSTRY SNAPSHOT
How have consumers changed in Saudi Arabia in recent years?
In the past few years, something remarkable has been happening in Saudi Arabia. Consumers have been undergoing a transformative shift. Armed with knowledge at their fingertips, they are bold, expressive, and unafraid to showcase their individuality through their choices. Saudi consumers today are no longer satisfied with just any ordinary experience. They demand personalized attention, seamless digital services, and a touch of magic that makes them feel truly special. They are raising the bar and challenging brands to step up their game.
But here’s the exciting part – they’re not just demanding; they’re al
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