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The weak impact of advertising is increasingly evident

Saudi citizens and residents have opened up to the world, said Mazen Nahawi, Founder and Group CEO, Carma.

Industry Snapshot

How have consumers changed in Saudi Arabia in recent years?
Saudi citizens and residents have opened up to the world: they now understand global best practice, they know what ‘good looks like’ and they are increasingly demanding of the best quality of service.
The challenge of course is the number of quality providers across all industries is limited, and that is creating a pricing environment where most products and services are being delivered at much higher cost that in other places, say Dubai, for example.
The market is changing again however, and to pay normal prices for quality service, Saudis are putting an enormous focus on home grown talent and local indu


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