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McDonald’s: Partnerships, personalisation and swings

The fast food chain has been busy adapting to customers’ changing demands, writes Campaign Middle East editor Justin Harper

McDonald’s has been busy across the UAE working on partnerships, sponsorships, personalisation and more.

Campaign Middle East editor Justin Harper spoke with McDonald’s UAE Senior Marketing Director Hassan Abouezzeddine to find out more.

“Throughout our journey, we’ve nurtured partnerships that we truly cherish, embodying our commitment to make a positive impact on our local community and we actively seek collaborations that yield lasting significance,” he said.

This includes a longstanding connection with Emirates Environmental Group which spans over a decade, during which the fast food chain closely collaborated on a range of environmental initiatives, including tree planting, can col


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