Being professional marketers, we know the hero in any scenario is not the brand, the client, the event, or the story – it always is, and will be the consumer, around whom the whole marketing exercise revolves.
Over the years brands have constantly experimented with their tricks to impress their audience, and the art of brand storytelling has evolved steadily.
Woven through every new medium of the time– books, cinema, photographs and new media; the art has acquired a whole new dimension in the digital era.
The world of events is transforming. From merely being the typical networking venue and a podium for industry stalwarts and thought leaders, events have evolved to being experi
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