MediaCom’s Nick Barron makes the case for creative and media agencies becoming closer allies to produce a full solution, like in the past.
The year ahead for agencies and media specialists in particular promises to be one of the most challenging in recent times.
The world economy seems to be finely balanced between moving into a period of consistent growth or falling into recession. Here in MENA we have new political leaderships in Egypt and Tunisia who are trying to rebuild their economies, the Kingdom of Saudi Arabia is driving oil prices to their lowest levels in recent memory putting huge strain on local government GDP, and the political and economic situation in Russia is already i
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