Image Credit: Meta
Meta Platforms is set to roll out the web version on its new text-first social media platform Threads.
It aims to rebuild customer interest and gain an edge over X, formerly Twitter.
Threads, which crossed 100 million sign-ups for the app within five days of its launch in July, saw a decline in its popularity as users returned to the more familiar platform X after the initial rush.
David Carr, senior insights manager at Similarweb, said: “Thread’s user count peaked at roughly 49 million on July 7, the day after launch, and fell steadily to just over 11 million by July 29.”
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