If you are going to employ a community manager for your brand, it helps if they are ‘authentic’, a buzzword in the advertising and marketing space, particularly when it comes to influencers and ambassadors.
And they don’t come more authentic than Jola Chudy, the Community Manager for ASICS FrontRunner Middle East, and also an avid recreational endurance athlete. She is also the founder of Jola Chudy Consulting, a PR and media agency based in Dubai.
She spoke to Campaign Middle East editor Justin Harper about her role for the sportswear brand.
Can you explain what you do in your role as community manager?
I work with a group of 60 recreational and amateur runners, coaches and profession
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