‘‘AI work that stood out had a human
co-creation element to them”
Noah Khan
Regional President of Digital & Innovation – CEE, Middle East and Africa, TBWA\RAAD
It was an interesting year. Cannes Lions 2023 showcased an immense body of work with a few truly stand-out pieces. I observed a real drive to develop diverse and innovative work.
Compared to previous years, it felt like the industry is pushing boundaries and exploring new avenues of creativity.
One prominent trend at the festival this year was the use of AI. A lot of work tapped into this – unfortunately, not all of it was good and the ones that truly stood out had a significant human co-creation element
to the
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