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How can you boost your brand’s identity in the metaverse?

The virtual space offers unique opportunities for product launches, events and experiential marketing, says Shaffra’s Alfred Manasseh

The metaverse’s immense growth and limitless possibilities have sparked people’s creativity and encouraged businesses to explore new horizons of digital experiences.

Brands now have a unique unprecedented opportunity to connect with their audiences in more immersive and meaningful ways than ever before and build brand identity in new, innovative ways.

They can introduce products to trade with digital assets, create amazing works of art and design, and engage with others in new and exciting ways.

But businesses need to have a well-defined marketing strategy that considers the immersive potential of this environment and adapts to the evolving digital behaviour o


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