Etihad has released the behind–the–scenes footage of its recent viral campaign, which saw the airline’s ‘cabin crew’ jump off a plane while playing instruments.
The video went viral gaining over 1.2 million views on Etihad’s YouTube channel and was covered by local media outlets.
Conceptualised by the agency Impact BBDO, the video was created in theme of Mission Impossible. The film was the final film in a series of films that showed Etihad’s cabin crew accomplishing the impossible.
The short ad films included missions such as being reliably punctual, big smiles and being excessively attentive and more.
Etihad partnered with Paramount Pictures to become its official airl
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