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Warner Music Group & TikTok announce first of its kind partnership

The deal will create new revenue, marketing, and insights opportunities for artists and songwriters, while boosting TikTok’s engagement

 

Image Credit: Warner Music Group

Warner Music Group and TikTok has announced a first of its kind partnership that will help WMG’s artists and songwriters, and TikTok’s users around the world.

The multi-year and multi-product deal licenses the repertoire of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut, and TikTok’s Commercial Music Library.

The deal will expand the level of partnership, collaboration, and innovation between the two companies. It will create new revenue, marketing, and insights opportunities for WMG’s artists and songwriters, while deepening the engagement


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