Even as the oldest medium, outdoor advertising will never be outdated.
It remains one of the most powerful forms of advertising used by companies worldwide – both large and small – to promote their brand and generate media coverage.
A successful outdoor campaign not only accomplishes what regular signage does but will also make your brand the topic of discussion. It’s a power worth investing in.
Gaining the attention of the majority of the population is a difficult task for many out-of-home (OOH) ads and the brands behind them.
To succeed in today’s oversaturated markets, brands must create innovative and impactful ad campaigns.
Branded by Backlite
Branded by Backlite promises to take brand visibility to the next level by offering brands the opportunity to showcase their creative concepts on Dubai’s most iconic and busiest road, Sheikh Zayed Road.
Using unique avenues, brands can create bespoke billboards that stand out.
One of the critical advantages of out-of-home media is the limitless creative options it offers.
Brands can choose from various options, including dynamic cut-outs, special builds, and neon lighting effects, to make their outdoor campaign stand out.
With the help of Backlite’s team of experts, brands can bring their ideas to life and create eye-catching billboards that capture the attention of their target audience.
James Bicknell, CEO and Executive Director of BackLite Media said: “Branded by BackLite is more than just a billboard, it’s a canvas for brands to create something spectacular in the OOH space.
We welcome brands to our new innovative offering and look forward to executing more of these concepts in the coming months.”
Branded by Backlite has already garnered interest from leading brands across various industries over the years, including luxury perfumes, restaurants, FMCG, and automotive, to name a few.
With the ability to create bespoke billboards that capture the attention of their audience and the benefits of OOH advertising, Branded by Backlite is poised to be a game-changer in the outdoor advertising industry in Dubai. Say hello to a whole new level of creativity and impact.
