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Serviceplan Middle East appoints Nishant Shah as ECD

Communications agency Serviceplan Middle East, the Dubai-based arm of Serviceplan Group, has announced the appointment of Nishant Shah as Executive Creative Director.
Shah joins the agency from Publicis Groupe in Tokyo, where he held the position of Global Creative Director. His position will be effective from today, 1 August, 2023.
Nishant Shah has worked with agencies such as Publicis Groupe, JWT, MullenLowe and 60LayersofCake to create work for global brands such as; Unilever, Nike, RedBull, Infiniti, Harley Davidson, Amazon, Edgewell, Qatar Airways, Al Jazeera and Pepsi.
Nishant Shah says: “Creatives are often simple hearts. They can be easily deluded by the shiny things and the s


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