Image Credit: GP Inc
A new digital marketing services agency that will deliver data driven solutions across the marketing spectrum has been created by the former senior team of Dubai-based Group Partnership, a WPP company.
GP Inc, a shortform for “Growth & Performance” is headed up by former CEO of Group Partnership, Rahul Nagpal who is joined by his former senior team at Group Partnership.
It is the umbrella organisation that will combine data in the communication business thereby minimising subjectivity to build greater accountability in the category.
The agency has three verticals that blend to de
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