Digital is an evolution and not a mass extinction event, says Marwan Saab.
I’m an ad man, always was, always will be; yet I find myself constantly having to defend that statement whenever I mention that I work in a digital agency. Whether I’m speaking with the general public, advertising clients, or to some extent other advertising professionals, I catch myself explaining, “I come from a traditional advertising background but evolved, so to speak, into digital advertising.” Unfortunately that line tends to be followed by a look of confusion and the typical questions as to why I would leave advertising to do websites, banners, and maybe social media. But you also have a few who
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