It seems that young Saudis love technology. As many as 84 per cent of young people in KSA are always looking for ways to use technology to enhance their lives, according to Vice Media’s The State of Arab Youth survey.
Building on its The State of Youth survey, the global report provides deep insights into the current mindsets, aspirations and behaviours of young people in MENA, bringing new learnings and insights into the cultural shifts taking place in this rapidly growing region.
The survey also revealed that 75 per cent of young people in KSA use beauty and grooming products to showcase their creativity and stand out, which makes interesting reading for brands in this space.
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