Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus.
BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process.
The agency has developed campaigns under the theme of ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns also seek to raise awareness about the importance for individual consumers and businesses to have access to accurate credit information, to make good financial decisions.
The campaign spanning OOH, press, radio and digital is now live, with
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