DigitAll, the digital subsidiary of W Group, and Advertima, an audience measurement company, have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the GCC region.
Under the partnership, DigitAll has begun deploying Advertima’s proprietary smart targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.
The roll-out, which started in Q1 of 2023 and covers all 53 Dubai metro stations, over 200 hypermarkets, and more than 40 shopping malls, will be completed by the end of 2023.
This strategic partnership aims to convert conventional digital-out-of-home (DOOH) and In-st
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