IWC Schaffhausen said it saw a big uplift with a socially-conscious campaign during Ramadan, which used regional celebrities.
The luxury watch brand embraced the spirit of the holy month with its marketing initiative called #GiftOfTime.
IWC Schaffhausen decided to go for a socially-conscious route, managing to unite regional communities to celebrate the gift of time and support a worthy cause – The Fred Hollows Foundation.
At the heart of the campaign was “a quartet of trailblazing regional personalities, hand-selected for their alignment with IWC’s brand DNA: understated originality, precision, craftsmanship, timeless elegance and forward-looking vision,” the brand said.
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