MBC Media Solutions (MMS), the commercial arm of MBC Group, has been appointed as the official TikTok reseller in Egypt, giving advertisers in Egypt full access to new digital advertising formats.
As part of the appointment, local clients, agencies and advertisers will be able to access all of Tiktok’s inventory in Egypt ensuring faster turn-around, local servicing capabilities and building on commercial synergies.
The partnership will also enable advertisers to benefit from MMS’s industry expertise in leveraging TikTok Egypt’s increasingly growing reach in the country.
Commenting on this appointment, Ahmed Al Sahhaf, CEO of MMS said “We are thrilled to be partnering with TikT
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