Proven Arabia, announced that Leandra Meintjes has been promoted to Chief Marketing Officer (CMO), taking on a broader scope of responsibilities for its group of companies and brands. Meintjes has been a part of the company for almost three years and aided in the launch of its dedicated marketing agency: Proven 360.
In her new role, she will look after client acquisition and strengthening Proven 360’s position in the market.
As CMO, Meintjes will lead a team across seven countries that provides marketing solutions to Proven Arabia’s internal companies, as well as external clients. Since she first joined Proven Arabia, the marketing department’s headcount has grown, and it h
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