Havas, Initiative and Mindshare invited; presentations in end-October.
Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters – will consolidate media planning and buying responsibility for the first time with one agency, informed an official statement.
The mandate will be for the year 2015, across the Middle East.
Three agencies have been invited to pitch for the account on 29 and 30 October. They are: Havas Media, Initiative MENA and Mindshare MENA.
“The media agency review will h
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
