Traffic Digital wins Unilever’s regional laundry duties

Win follows a multi-agency pitch; agency starts off with OMO and Comfort brands.

Unilever has appointed Traffic Digital to handle its laundry business in the North Africa and Middle East region. The agency will take charge of digital duties immediately, starting with OMO and Comfort brands. The win follows a multi-agency pitch.

Waqas Javed, marketing director – foods, beverages and home care, Unilever Gulf, said, “Online marketing is a vital component in our communication mix. Traffic Digital really impressed us with their experience, skills and ideas plus their energy and enthusiasm and we’re excited to have them join our excellent team of marketing service providers.”

Dominic Gothard, CEO, Traffic Group, who has been working with Unilever in Arabia since 1988, added, “On a personal level it’s wonderful to reconnect myself with this outstanding client but I’m so pleased for this excellent Traffic team who have put in an enormous amount of hard work. Since joining I’ve spent a great deal of time restructuring our business to appeal to the needs of multinational companies such as Unilever so I’m truly delighted to be working with them again”.

Traffic Digital is an independent based in Dubai with over 85 full time staff, and was founded in 2009.